Luxury brands have become an integral part of hip hop culture, with rappers often using their lyrics and image to showcase their affinity for high-end fashion.

What is it about these brands that make them so appealing to hip hop artists and their fans? Is it the glamour and prestige associated with the name or is it simply a way to express creativity and individuality?  The relationship between hip hop and clothing is a complex one, with luxury brands often being seen as a symbol of validation for artists. The intersection of these two industries has brought about a new era of artistic innovation and has given rise to new styles and trends that have influenced fashion globally.

However, the emphasis on material possessions has also created a culture of consumerism within hip hop, with some critics arguing that this obsession with luxury goods is a reflection of a larger societal issue. Others argue that this focus on clothing has allowed for greater representation and inclusivity within the industry, as seen with the rise of black designers and models.

From Dapper Dan’s iconic designs for hip hop royalty to A$AP Rocky’s collaboration with fashion house Gucci, the relationship between hip hop and style has continued to evolve over the years. Even legendary artist Basquiat incorporated fashion into his art, with his collaborations with designer Comme des Garçons.

In this episode, we will delve into the impact of luxury brands on hip hop culture, examining the ways in which fashion has influenced the genre and how hip hop artists have used style to express themselves. From the early days of Run-DMC and their Adidas tracksuits to Kanye West’s Yeezy line, we will explore the rich history of hip hop fashion and how it has helped to shape the culture.

Tune in for my episode on Breaking down Hip Hop fashion, to be recognized for validation coming soon, and for more episodes, follows us on all social media platforms @riddimandpoetry and subscribe to our youtube channel